When first starting to work with someone you try to get them in the same mindset that you were in when you were successful, and I realized the best thing you can ever do is realize that they are not you. They have a different persona and mindset, and you have to figure out what works best within your communication with that athlete.

Part of Obama's persona is self-reliance. He's calm he's cool he's self-possessed. In many ways, he has tried to define himself in opposition to Clinton's sometimes needy, often undisciplined, emotionalism.

It would be my guess that Madonna is not a very happy woman. From my own experience, having gone through persona changes like that, that kind of clawing need to be the center of attention is not a pleasant place to be.

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Being funny with a funny voice is more my comfort zone, a broader character that I try to humanize, a kind of silly or wacky persona that I try to fill in.

To me, the Seventies were very inspirational and very influential... With my whole persona as Snoop Dogg, as a person, as a rapper. I just love the Seventies style, the way all the players dressed nice, you know, kept their hair looking good, drove sharp cars and they talked real slick.

As far as the lack of hits goes, I think perhaps it's because I've played a lot of different roles and have not created a persona that the public can latch on to. I have played everything from psychopathic killers to romantic leading men, and in picking such diverse roles I have avoided typecasting.