advertising

Advertising is the greatest art form of the 20th century.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Advertising is an environmental striptease for a world of abundance.

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Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising is legalized lying.

Advertising reflects the mores of society, but it does not influence them.