We all dream we do not understand our dreams, yet we act as if nothing strange goes on in our sleep minds, strange at least by comparison with the logical, purposeful doings of our minds when we are awake.

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Everything in the universe has a purpose. Indeed, the invisible intelligence that flows through everything in a purposeful fashion is also flowing through you.

Abortion is inherently different from other medical procedures because no other procedure involves the purposeful termination of a potential life.

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When I'm working, I'm very purposeful and everything else gets out of focus. Something I've had to work on together with my wife is how to acknowledge each other in the midst of this and keep the relationship going.

Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

Everything in our society is so purposeful.